Réard Paris

Exceptional branding and a powerful ecommerce website for Réard Paris

OVERVIEW

The story of the Réard brand is the history of the bikini itself. Launched by Louis Réard in 1940's at the Piscine Molitor in Paris, the global relaunch in 2017 captured media attention with a unique mix of impeccable luxury branding and a website designed from the ground up to include a broad and powerful mix of industry leading functionality.

Every detail was meticulously planned and executed, from sophisticated mix & match bikini pages and a powerful, intuitive search to effortless UX from lookbooks and gifting right through to the cart & checkout.

SERVICES

Branding / Web Design

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